Margin Calc
Versione italianaProfit margin & markup calculator
Enter cost and price: margin, markup and tax update as you type.
- Real profit after Amazon, eBay, Etsy, Shopify fees
- Shipping, packaging and payment fees
- History of saved calculations
- Profit chart and multiple currencies
Always in your pocket, even offline
Margin Calc for Android: save calculations, presets for Amazon, eBay, Etsy and Shopify, profit chart, multiple currencies. Free.
Margin vs markup
Margin = (price − cost) ÷ price × 100: the share of the selling price you keep.
Markup = (price − cost) ÷ cost × 100: how much you raised the cost.
Example: buy at 60 and sell at 100 (net of tax). You make 40: margin is 40%, markup 66.7%. Mixing them up is the most common pricing mistake: a 40% markup is only a 28.6% margin.
To hit a target margin: price = cost ÷ (1 − margin). Cost 60, margin 40%: 60 ÷ 0.6 = 100.
FAQ
Is margin calculated with or without VAT?
Without: VAT or sales tax is not your income, you pass it on. Use net cost and net price, then add tax only for the shelf price.
What is a good profit margin?
It depends on the industry: groceries often 15-30%, fashion and accessories 50-60%, electronics 10-20%. What matters is the real margin after fees, shipping and returns.
How do I calculate profit on Amazon, eBay or Etsy?
Subtract cost, shipping and the percentage fees of the marketplace and payment provider from the net price. The Margin Calc app has fee presets for the main marketplaces and does it for you.
Is a 100% markup a 100% margin?
No: a 100% markup means selling at twice the cost, which is a 50% margin. A 100% margin is impossible (it would mean zero cost).